Fruit Rainbow! New DVD for People with Developmental Disabilities
Published: 2006-12-13
Fantastic Fruit! New DVD Supports Healthy Eating for People with Developmental Disabilities
The shock of seeing his friend go down with chest pains during a bowling match, followed by a trip to the hospital heart-chamber has Jeremy dreaming of dancing fruit who sing: “Eat more fruit! Fantastic fruit!”
Fruit Rainbow: Healthy Eating for People with Developmental Disabilities, IRIS Media’s new Telly Award-winning video release, inspires teens and adults with mental retardation to boost their intake of fruits and juices, and to purchase and prepare healthy fruit snacks.
Fruit Rainbow, a video-based curriculum, is timely in its availability. Currently in the United States, 7.5 million adults with mental retardation are at greater risk than the general population of being obese and suffering from obesity-related diseases, such as diabetes, heart disease, hypertension, arthritis and some types of cancer. Supported by a research and development grant from the National Institute of Diabetes and Digestive and Kidney Diseases, IRIS Media’s goal was to create an entertaining and practical resource that helps people with mental retardation make positive changes in their diets by adding fruit. This upbeat comedy, with affable characters and winning circumstances, does just that. Viewers learn the ABC’s of fruit vitamins and energy, and how to choose and ask for fruit.
IRIS Media is currently producing additional video-based modules that address healthy and unhealthy diet choices related to fats, carbohydrates, and proteins.
Fruit Rainbow comes on a DVD that includes:
· a 24-minute video
· a 15-page full-color printable activity book
· a printable fruit poster
A full-color, check-off card featuring over 20 kinds of fruit is included inside the DVD case.
Parents and group home staff who have watched Fruit Rainbow with their adult children and clients have this to say about the program:
Parent: “The video was well done. It was colorful, eye-catching, and had situations my daughter could relate to. I liked the variety applicable to different living situations and different people’s temperaments.”
Parent: “The video was good, the acting great, and it got the message across. The Activity Book is colorful and is presented in easy to understand format. I like having DD actors!”
Support Staff: "The video was entertaining, the disco song and fruit dancing was catchy, the hospital scene got people’s attention.”
Support Staff: “It gives good tips on healthy eating and assertiveness in getting more fruits in your diet. I could see many of my clients finding the video informative."
Product Information
Title: Fruit Rainbow: Healthy Eating for People with Developmental Disabilities
Audience: Teens and adults with developmental disabilities
Running time: 24 minutes; includes English subtitle track
Release Date: Fall 2006
Price: $35
ISBN: 1-932969-17-9
Packaged in a sturdy DVD case with a full-color jacket
Publisher
IRIS Media, Inc
258 E. 10th Ave.
Eugene, OR 97401
Toll free: 877-343-4747
Fax: 541-683-4335
www.lookiris.com
SAN 255-5242
Questions: Please contact Renee Garza (renee@lookiris.com) or Nell Caraway (nell@lookiris.com)
Author: NC
